F1 2023: Ready to roll

F1 2023: Ready to roll

Ladies and Gentlemen, the team launches for the 2023 season are complete and we're ready to roll.

Today, Alpine has revealed their car for this year, alongside drivers Pierre Gasly (moving from AlphaTauri) and Esteban Ocon - yes, an all-French lineup. This concludes the team reveals for 2023 and the only thing left to look forward to is pre-season testing.

Let's take a look at what the teams have revealed so far, and remember that what you see in the pictures below is not, in most cases, the actual representation of what you'll see on track soon.


They were the first to reveal their car, in fact, the only team to do so in January. With Moneygram as their new title sponsor, we saw significant changes to the Haas livery, although the traditional red and black the team has used since its beginning has stayed.

Nico Hulkenberg is making his Formula 1 full-season comeback with the American team, who have ditched Mick Schumacher after 2 frustrating years. Alongside him is Kevin Magnussen, who replaced Nikita Mazepin following the Russian invasion of Ukraine.

Red Bull

The most boring launch ever award goes to Red Bull. Look, if you're launching your Formula 1 team, your audience will be Formula 1 fans. Why bombard them with cheap marketing and interviews with athletes that have nothing to do with motorsport?

In terms of the livery, nothing new to see here - just the regular, Red Bull-branded paint scheme.

Red Bull retains the same driver line-up from last year - Max Verstappen and Sergio Perez. Their new reserve driver is Daniel Ricciardo, who left McLaren after a frustrating run, though he had his highs including winning the Italian Grand Prix.

The team has also announced a new partnership with Ford, who will join the sport in 2026 to contribute to the development of Power Units.


New beginnings for Williams, as Jost Capito leaves to be replaced by Mercedes' former chief strategist James Vowles. The team also announced a new sponsorship with Gulf.

The team welcomes Logan Sargeant, an American driver, in replacement of Canadian Nicholas Latifi, who failed to deliver with Williams. Sargeant will race alongside Alexander Albon.

Alfa Romeo

Their lineup remains unchanged with Valtteri Bottas and Guanyu Zhou taking the wheel of the new C43 car.

The team welcomes a new 'representative' -Alessandro Alunni Bravi- following Frederic Vasseur's departure to assume the role of team principal at Scuderia Ferrari.

Also, 2023 is the last year to feature Alfa Romeo branding as the new Sauber-Audi partnership comes into effect next season.


The Red Bull sister team welcomes Nyck de Vries to the lineup. The Formula E champion will compete in his first full-time F1 season alongside Yuki Tsunoda.

The team, which represents Red Bull's fashion brand called "AlphaTauri," launched in New York, and features some new shades of red to highlight their sponsorship with Orlen. I must say, these details look sexy in the car, but if you were hoping for something radically different then this is not it. However, brand consistency is important.


Another team to welcome a new driver to F1 - McLaren switch Australian for Australian, as they sacked Daniel Ricciardo but signed Oscar Piastri, who will race alongside Lando Norris.

The usual papaya livery is back but with a more prominent Chrome sponsorship, with the logo featuring in various parts of the car. Crypto sponsorships are still going strong in the paddock despite FTX's disaster last year, as we can see OKX's prominent appearance in the rear wing.

Aston Martin

The British-based team owned by Lawrence Stroll welcomes Fernando Alonso in replacement of retired champion Sebastian Vettel. The Spaniard will race, you guessed it, alongside Lance Stroll for the 2023 season.

If you were hoping for something different from last year's livery, you'll be disappointed. However, the car is still, in my opinion, one of the best-looking on the grid. A sexy car is even sexier if it is able to perform, and Aston Martin hopes to demonstrate a good recovery from 2022's poor running.

Scuderia Ferrari

The SF-23 was revealed on Valentine's day. Charles Leclerc said the car has been "completely redesigned" and hopes to win the championship.

The team welcomed Frederic Vasseur as their new team principal, who has been critical of the way Ferrari was managed under Binotto's leadership, saying that the team should aim to win championships now, instead of in a few years' time.


The Silver Arrows are not so silver anymore... Mercedes has come back to the all-black livery which they had last used in 2021 to promote the fight against racism and inequality.

However, this time Mercedes is ditching paint in some areas of the car to reduce weight. As you can see, every single gram matters in Formula 1 if you want to perform at your best.

This new scheme reveals some carbon fiber areas from the car, while other parts are painted matte black.

Mercedes retains its lineup of 7-time Champion Lewis Hamilton and George Russell.


The French team was the last to reveal their car for the season. The livery is not as different as last year, though they revealed a special, all-pink paint that they'll use in select races.

The team welcomes Pierre Gasly from AlphaTauri, who's replacing Fernando Alonso. He will race alongside Esteban Ocon.

We now look forward to pre-season testing and the first race of the year! Plus, stay tuned for some interesting analysis of the cars you've just seen coming shortly. See you around.

Written by Luciano Calamante.